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Cricket Australia appoints creative agency for upcoming international series

Cricket Australia has appointed a local independent creative agency for its upcoming men’s and women’s international series.

On Tuesday, it was announced that Special won the business following a competitive pitch process and has been tasked with “creating a unifying idea for the international series that not only drums up excitement but enhances its role as a must-attend event during the summer.”

The formal appointment officially kicked off on 1 May.

“We are very excited to be working with Special on our creative campaign for the upcoming international summer of cricket,” Cricket Australia head of brand and marketing, Teresa Basile, said.

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“It’s going to be a big summer with India, England, Pakistan, and New Zealand all touring this season and we can’t wait to see the campaign come to life in the lead up and during these series.”

Partner at Special, Bec Stambanis, added: “International cricket is the heartbeat of summer in this country and there is nothing quite like the anticipation of two great nations coming together to battle it out. We could not be more excited to partner with Cricket Australia on this next chapter and we are inspired by the ambition and passion of the CA team.”

The men’s series begins with Pakistan against Australia in three One Day Internationals and three T20Is. The Border-Gavaskar Trophy series against India follows with the NRMA Insurance West Test from 22 to 26 November at Perth Stadium. This will be followed by the Day-Night Test (6-10 December) at Adelaide Oval; the Brisbane Test (14-18 December) at The Gabba; the Boxing Day Test (26-30 December) at the MCG, and the Pink Test (3-7 January 2025) at Sydney Cricket Ground.

The women’s series starts with a CommBank T20I series against New Zealand and a One Day International series against India, before moving on to The Ashes against England. The series includes three One Day Internationals, three T20s and the Day-Night Test at the MCG, Melbourne from January 30 – February 2.