Cricket Australia has a new chief commercial officer – former Google employee, Ed Sanders.

The announcement:

Cricket Australia is delighted to announce the appointment of Ed Sanders as its new chief commercial officer, effective June 10.

In this pivotal role, Sanders will lead the strategic development and implementation of Cricket Australia’s commercial initiatives and partnerships, driving growth, revenue and innovation across the organisation.

Sanders, who has spent the majority of his career at Google in London, New York and Silicon Valley, has extensive global commercial and marketing experience across a variety of fields including sport & entertainment, technology, entrepreneurship and law.

Sanders’ appointment underscores Cricket Australia’s commitment to fostering innovation and excellence across all facets of the organisation. His leadership will be instrumental in driving growth opportunities both domestically and internationally.

Nick Hockley said:

“We are delighted to welcome Ed to Cricket Australia,” said Nick Hockley, CEO of Cricket Australia. “His extensive experience and strategic vision will be instrumental in driving our commercial objectives and ensuring the long-term success and sustainability of Australian cricket.”

Ed Sanders said:

“I am thrilled to return to Australia and join Cricket Australia at such a pivotal and exciting time for the sport.

“Cricket holds a special place in the hearts of millions of fans at home and around the world, and I am committed to innovate, to deliver an amazing fan experience, and to leverage our commercial opportunities to further enhance cricket’s growth and success.”

Source: Cricket Australia

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