That gross revenue figure was up from $7.2 billion in 2021, and $5.2 billion in 2020, $4.8 billion in 2019, $4.2 billion in 2018, and $3.5 billion in 2017.

Instead, it has posted the snapshot of revenue its local entity had a hand in – $2 billion in total, comprised of $808.4 million in advertising reseller revenue, $328.7 million in cloud reseller revenue, $490.1 million in service revenue, $283.9 million in hardware and $97.1 million in “other”.

Its advertising reseller revenue fell by 7.2 per cent, while its revenue from reselling cloud services rose 37.1 per cent. Google Australia spent $685.9 million on sales and marketing and $111.4 million on administrative expenses.

It cut its workforce by 8.5 per cent to 2247 people from 2455, according to its latest filings, and paid $355,000 to its auditor, EY. It had $552 million in a “cash pooling program” within the Google group.

When asked why the gross revenue figure was no longer included, a spokesman for Google did not say. Instead, he provided the following statement: “In the 2023 calendar year Google Australia made a pre-tax profit of $417 million resulting in a current income tax charge of $132 million, and we invested more than $1 billion in our Australian operations.

“Google continues to invest in our $1 billion Digital Future Initiative, a five-year project building capabilities in Australian technology, infrastructure, research and AI partnerships.”

Google is the only tech giant to sign Australia’s voluntary Tax Transparency Code.

The 2023 calendar year was a challenging year for Australia’s advertising market. Guideline SMI, which reports how much major advertising agencies are spending, revealed a 2.7 per cent drop in total advertising bookings compared with a record high in 2022. But tech platforms appear to have done well. Facebook Australia shifted more than $1.14 billion to its businesses overseas and posted a 36 per cent bump in profits in 2023.