Home » Jessica Rowe forced to sit in the second row to make way for no-name influencers as her daughter makes her Australian Fashion Week debut

Jessica Rowe forced to sit in the second row to make way for no-name influencers as her daughter makes her Australian Fashion Week debut

Jessica Rowe attended Australian Fashion Week on Monday to support her daughter Allegra Overton as the teen made her modelling debut.

But despite being a veteran TV star, the former Studio 10 host, 53, was forced to sit in the second row at the show to make way for no-name influencers.

The media personality was spotted sitting behind social media stars as Allegra, 17, walked the runway at Carriageworks in Sydney.

Despite not being seated in the front row, Jessica couldn’t wipe the smile off her face as her daughter stepped out on the catwalk.

She looked every inch the proud mum as she watched Allegra, who she shares with her Channel Nine newsreader husband Peter Overton, model an outfit during the Rory William Docherty show.

Jessica Rowe attended Australian Fashion Week on Monday to support her daughter Allegra Overton as the teen made her modelling debut 

But despite being a veteran TV star, the former Studio 10 host, 53, was forced to sit in the second row at the show to make way for influencers

But despite being a veteran TV star, the former Studio 10 host, 53, was forced to sit in the second row at the show to make way for influencers 

Allegra, 17, looked chic in a white button-up shirt paired with loose-fitting beige trousers . 

She tied her platinum blonde hair into a sleek ponytail and accessorised with a vibrant handbag. 

Meanwhile, Jessica made a style statement at the fashion show in a bright doily-inspired knitted top and matching trousers.

She also wore a beige coat that was covered in animal-inspired embroidery.

Allegra (pictured) made her runway debut at Australia Fashion Week, walking in the Rory William Docherty show

Allegra (pictured) made her runway debut at Australia Fashion Week, walking in the Rory William Docherty show

Taking to Instagram on Monday night, Jessica wrote: ‘Bravo our brave & determined Allegra… such a joy to see you making your dreams come true @ausfashionweek! And yes I bawled happy tears afterwards…. A day we’ll never forget.’

Allegra entered the fashion world after signing with Priscilla’s Models just weeks after her 16th birthday in January 2023. 

Months later, she made her catwalk debut against the iconic backdrop of the Sydney Opera House, turning heads as she walked the AJE Athletica runway 23 collection with her teary mum supporting her in the star-studded crowd.

Jessica and Peter have been married since 2004 and also share daughter Giselle.

Australian Fashion Week has gone from one of the country’s most prestigious events to one flanked by reality stars, wannabes and micro-influencers.

Industry insiders have told Daily Mail Australia that this year’s designers are taking caution and want nothing to do with ‘fame hungry MAFS stars desperate to be seen at fashion week’.

The media personality was spotted sitting behind social media stars as Allegra, 17, walked the runway

The media personality was spotted sitting behind social media stars as Allegra, 17, walked the runway