AFW has international reach, though some say nothing compares to being on the ground in global markets. As Nicky Zimmermann says, once AFW gets you on the global radar, you have to respond to it. Part of May’s logic for skipping out on AFW was that the brand is saving for a New York activation...
Tag: emerging designers
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Australian breakout star Alix Higgins on selling the dream
Like many brands founded in the age of social media, Higgins’s ‘true’ start date is murky. He started posting (and selling) his designs on Instagram back in 2020. Having come up in the online world — Tumblr and YouTube are among the key precursors to his official fashion education at universities in Sydney and Paris...