Dozens of staff working at online fashion retailer The Iconic could lose their jobs amid the company’s organisational redesign. 

In an in-person meeting with management on February 23, The Iconic informed its Sydney staff the company was in the midst of a ‘redesign’, with roughly 69 roles affected. 

Those affected by the redundancies were told to check for an email with information on their next steps. 

The restructure has impacted the teams content writers, customer service representatives and staff in the retouching team. 

A spokesperson for The Iconic told Daily Mail Australia impacted staff make up 6 per cent of the workforce and were not blindsided by the announcement. 

The restructure has impacted the teams content writers, customer service representatives and staff in the retouching team (pictured, The Iconic)

‘Last week, The Iconic announced an organisational redesign to support the company’s next phase of development as it focuses on transforming into a platform business,’ The Iconic said. 

‘This has resulted in the rescoping of some role descriptions, role redeployment, streamlining some roles through role consolidation and in some cases, role redundancies. 

‘Our people have been our biggest priority throughout this process. We have been acutely focused on limiting the impact on our people as much as possible, however, these necessary structural changes have unfortunately affected 69 roles.’ 

The company and staff are currently working through a live consultation period to see whether some roles can be redeployed. 

The Iconic said it was ‘enormously grateful’ for the work carried out by the affected staff members and will be supporting them if redeployment is unsuccessful.  

‘We are enormously grateful for the contribution that the affected individuals have made to The Iconic during their tenure,’ The Iconic said,  

‘We will be supporting them with an outplacement program to help them transition into their next role or career path.’ 

It comes after The Iconic reported itself to the Fair Work Ombudsman in March, last year, after realising it had underpaid its staff (stock image of model employed by The Iconic)

The Iconic, which launched in 2011, is Australia’s biggest online retailer selling fashion, sports, beauty, kidswear and homewares to 20 million customers a month.

The company, which is a subsidiary of the Global Fashion Group, sells Australian and International brands including Adidas, Witchery, Calvin Klein and Estee Lauder. 

It comes after The Iconic reported itself to the Fair Work Ombudsman in March, last year, after realising it had underpaid its staff.

Some 800 casual staff have been underpaid between hundreds to thousands of dollars between 2013 and 2020.

As of December 2022, The Iconic had re-paid 95 per cent, or $1.38million, of the money that is owed to its workers.